Next Thing Now, by UpperRight
The MarTech landscape is complicated. Each episode we try to demystify the craziness by talking to experts from across the ecosystem - asking questions that aim to get beyond stock answers to real solutions that will benefit our listeners. We hope that each listen gives you something new to those of you facing these challenges each day.
Next Thing Now, by UpperRight
NextThingNow - Dreamforce2022 & Altaf Shaikh
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Altaf Shaikh
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Season 1
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Episode 1
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Our first ever episode, recorded live onsite in San Francisco at Salesforce's Dreamforce 2022 event, on September 21st. We sat down with Altaf Shaikh the founder and CEO of ListEngage, one of the top Salesforce Marketing Cloud consulting firms in the world. We discussed getting back to such a big event in person, the state of MarTech overall, some of the challenges marketing and tech executives are facing today, and some of the ways they can focus their efforts to improve customer experiences.
