Next Thing Now, by UpperRight
The MarTech landscape is complicated. Each episode we try to demystify the craziness by talking to experts from across the ecosystem - asking questions that aim to get beyond stock answers to real solutions that will benefit our listeners. We hope that each listen gives you something new to those of you facing these challenges each day.
Next Thing Now, by UpperRight
NextThingNow - Andrea Tarrell, CEO & Founder, Sercante
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Andrea Tarrell
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Season 1
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Episode 2
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Season 1, Episode 2, recorded virtually on October 19th. We connected with Andrea Tarrell the founder and CEO of Sercante, the people who "make sales and marketing teams wildly successful on the Salesforce platform." We discussed the continued maturity of Salesforce's Marketing Cloud product offerings, the challenges marketers are facing with the increased complexity, and the potential impact of a near-term recession. Andrea's expertise, leadership, and cultural inspiration are readily apparent - and her insights are certainly worth a listen. Enjoy!
